Rich media mobile advertising (RMMA) is mobile advertisement that allows multimedia applications to be encapsulated in different virtual mobile contexts, including mobile Web browsing or mobile applications, also as in multiple media screen sizes
Delivering GE home Appliance message within impactful, interactive, and relevant environments that create the greatest opportunity for consumer engagement using GE's various product lines.
Drive awareness and consideration of Miller64 as the superior light beer for consumers who lead a balanced lifestyle, both physically and socially. Drive active lifestyle credibility through strong partnerships and brand associations. Push GO64 messaging to build credibility and encourage fun.
Reach women 15-29 who have purchased facial cleansers (any brand) at Target in order for Biore to build a database of consumers who shop at Target and/or Target.com
Drive brand awareness for UNREAL Candy among the target audience. Drive people into Target locations to purchase product from UNREAL Candy. Drive point of purchase sale through Mobile (at Target locations across the US).